I had wondered why I was
disappointed by the beer when I tried it in the BrewDog pub in Camden.
There is nothing wrong with the beer, I enjoy strong dark brown beers that are
packed with flavour and well hopped. Also, I've enjoyed pretty much
every BrewDog beer I've tried. So what was the problem?
Simon's review of the beer is thorough and describes the beer well, but he, like me, was a little underwhelmed by it. So here's my take on the situation:-
aside expectations (which are always going to be high for BrewDog), the
problem here may lie in compromise. My belief is that it's unlikely
that anything truly great can be achieved by committee (and this applies to all walks of life). This could be what happened with the formulation of the #Mashtag recipe. I watched it unfold on Twitter and it was great fun, an inclusive and joyful idea, but the result was not as engaging.
things can happen when people work together to create something. A good
example would be a group of musicians writing together and producing a
piece of music that is better than any of the them could ever make
individually. However, to carry the analogy further, if the same group
of musicians asked their audience to suggest tunes, phrases, lyrics,
cadences, etc to put together to make a song, would it work?
Just a thought.