BEER DUTY - the blog

Can a really good beer ever be designed by a committee?

I have just read Simon William's (CAMRGB) review of Brewdog's #Mashtag (7.4%) and was interested to have my own opinion of the beer endorsed unknowingly by another enthusiastic beer drinker. 

Mashtag.gif

I had wondered why I was disappointed by the beer when I tried it in the BrewDog pub in Camden. There is nothing wrong with the beer, I enjoy strong dark brown beers that are packed with flavour and well hopped. Also, I've enjoyed pretty much every BrewDog beer I've tried. So what was the problem?

Simon's review of the beer is thorough and describes the beer well, but he, like me, was a little underwhelmed by it. So here's my take on the situation:-

Putting aside expectations (which are always going to be high for BrewDog), the problem here may lie in compromise. My belief is that it's unlikely that anything truly great can be achieved by committee (and this applies to all walks of life). This could be what happened with the formulation of the #Mashtag recipe. I watched it unfold on Twitter and it was great fun, an inclusive and joyful idea, but the result was not as engaging.

Great things can happen when people work together to create something. A good example would be a group of musicians writing together and producing a piece of music that is better than any of the them could ever make individually. However, to carry the analogy further, if the same group of musicians asked their audience to suggest tunes, phrases, lyrics, cadences, etc to put together to make a song, would it work?

Just a thought.