We'll be heading for London tomorrow for our London Launch at The Gun. Three days of beery festivities where we can showcase our creations and meet loads of enthusiastic drinkers. I can't think of a better, or more enjoyable, way to present the fruits of our labours!
Casks of our four natural, unfined and tasty brews are already in place at The Gun, so all that is left to do is get Amanda and myself up to London in time for kick off on Thursday. It's a hard wrench leaving the brewery for the best part of four days. It takes some planning too, as there is only the two of us running the brewery, four days absence means that the fermentors need to be empty and nothing that needs constant attention can be left outstanding. Brewing is a seven day a week job, or (as I like to see it) a way of life.
During our travels in South East Asia, one of the many things that made an impression on me was the enthusiastic and inclusive way in which individuals, groups of people and families worked, played and lived together without any real demarcation between work life and home life. It seemed to me a more honest and healthy approach to existence than our carefully prescribed lives. Why have this constant struggle with a work-life balance when you can have it all, at the same time? Hmm, I digress...
When we acquired the brewery at Sadborow, it was incomplete. I knew it would take time, money and hard work to get it to a point where I could make beer the way I wanted it. However, right from day one we had three goals in mind,
- To create beer with a focus on flavour. We wanted to take the best aspects of the growing craft brewing movement and combine it with our own personal take on what makes a good beer. We mean it when we say -We want you to notice what you are drinking
- To make the most of the opportunities offered to us by having our own water source, super efficient log burner and rural location
- To bring our beer to major towns and cities where the growing army of beer drinkers and particularly those involved with the burgeoning craft beer movement could enjoy our efforts
I think we have managed to achieve the first two goals, although those aims will be ongoing. However, the launch at The Gun represents the start of achieving the third goal and is probably the most exciting stage of the journey so far.